Ferozsons has been working closely with artists and the art community over the years to explore how it can play a positive role in clinical settings. Projects utilizing art for improved healthcare were carried out including the patient’s ward at Mayo Hospital in Lahore and patient’s waiting area at Jinnah Postgraduate Medical Center in Karachi.
Both these projects make an effort to bring a pleasant change to the otherwise mundane environs of the hospitals. A new project with the help of Ziauddin University Hospital is now complete that has painted the kid’s play area in an exciting mélange of colours.
Adeela Suleman, Head of the Department of Fine Arts at the Indus Valley School of Art & Architecture says, “All over the world hospitals are turning to art as part of a broader push to create a therapeutic and healing environment.
Studies show that visual art can help reduce stress, anxiety for patients and increase satisfaction with care.” The children play area at the main campus of Ziauddin hospital in Karachi and the Pediatric ward are beneficiaries of this artistic overhaul, “If a child’s attention can be averted from the anxiety they feel in the hospital environment or if an art installation gets a patient out of his room or paintings take a person’s mind off their pain and lower their stress levels, the art isn’t just decorative anymore, it turns into therapy,” she says.
According to Group Head of Dr. Ziauddin Hospital (DZH), Dr. Faraz Arif, “DZH is the trusted healthcare destination committed to improve lives. Being a tertiary care hospital, we cater to all age groups and renovation of pediatric play area is one of the initiatives in this regard.”